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Erişim Kolaylığı Araçları

The Advertising ROI Calculator

Your data-driven advertising budget planner

Are Ads Worth It?

Investing in clicks to your website can be a risky move, as the outcome is uncertain and may not yield the desired results. However, this need not be the case. To ensure that your ad spend is successful, it's essential to estimate some critical metrics in advance. Taking such steps can prevent you from taking unnecessary risks with your business. By doing so, you can gain insights into the expected return on investment and make informed decisions.

Ads ROI Calculator

How much do you spend a month on digital ads?
How much are you willing to pay for a click?
How often does a visitor convert into a lead?
On average, how valuable is a single customer?
What percentage of your leads turn into Customers?

Results

Projected Monthly Budget

If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.

Expected CPC

Depending on the ad network and audience, B2B marketers can expect cost-per-click to range from $1-$7 or more. You can use the Google KeyWord Planner for help estimating your CPC for search ads.

Target Conversion Rate

The average for B2B marketers is around 2.6%. Check out these 10 Tips to improve your conversion rate (CVR).

Average Sale Price

For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.

Projected Monthly Budget

If you don't spend on ads now, just test out a number, 10% of your total marketing budget is a good place to start. Once you've entered all other metrics, come back to budget to see how it affects profit.

Lead to Customer Rate

This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads 10 Tips to align sales and marketing.

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