Affordable, Yet High-Impact Startup Marketing Strategies
It’s crazy how startups can reap truckloads of organic traffic, leads, and sales without spending wads of cash.
You just need to implement a handful of tried and tested marketing tips, and you’re good to go.
This guide includes five high-impact marketing strategies seasoned marketers use to get startups off the ground.
Continue reading to find out more.
1. Strategic partnerships with industry-relevant yet non-competing companies.
Let’s say your startup is about content creation. You have seasoned writers working for you, and you’re looking for companies that need writers.
Instead of spending thousands on paid ads, connect and build strategic partnerships with web developers.
That’s because they serve the same clients you target but offer non-competing services.
The idea is that, after the web developers complete their client’s site, they can refer to you as the company who’ll write the site content.
See how seamless and sensible the partnership is?
It’s a win-win-win scenario.
The client wins since they don’t need to spend hours looking for and screening writing companies.
The web developer wins since you’ll give them an incentive for the referral. You win because you just closed a new client.
Pretty sweet, huh?
We haven’t even talked about the other forms of “free” marketing you can benefit from.
If the web devs post about your company on their social profiles, you’ll get TONS more exposure. Imagine them posting in TikTok about the quality write-ups your company produces.
In their posts, they use viral TikTok hashtags, poll questions, and other techniques that drastically extend the reach of their videos.
You could easily get exposure to thousands of relevant people.
Imagine how much visibility you can enjoy if a handful of web devs with hundreds, if not thousands, of followers post about you.
2. Share tips and advice
Don’t just share tips and advice on your website; do this on other channels.
Share helpful content on Facebook, Instagram, Twitter, forums, and YouTube—anywhere your prospective customers hang out.
A word of caution when sharing tips: Be mindful of the nuances of writing great content.
Not all write-ups are created equal.
While the tips in content A are just as valuable as the ones in content B, one could be ignored by readers while the other shared countless times depending on how they’re written.
Here’s a quick checklist of what you should be mindful of when sharing tips and advice:
- Start strong. Make your first few sentences catchy by using power words. (e.g., Crazy, inevitable, frustrating, etc.)
- Start with a promise. Besides using power words, incorporate a strong promise in your first sentence. That way, your readers will know how they can benefit from reading your guide from the get-go.
- Use one line per paragraph. I’m talking about lines, not sentences. While the rule made to be broken, over 85% of your paragraphs (at the very least) should follow this. It prevents you from writing long blocks of texts that easily overwhelm and push people to click away.
- Link out. Peoplemanagingpeople.com’s goal-setting software guide is a great example. Notice how their curated list of goal-setting tools is clickable. It helps their readers learn more about the tools quickly and easily—giving them a better experience.
- Use subheadings. Break long blocks of texts with subheadings to make your write-ups scannable.
Add a call-to-action (CTA) to your intro, asking the readers to continue reading. Notice how this guide has “Continue reading to find out more?” Follow suit by adding one-liner CTAs to entice readers to continue reading your tips.
3. Be active on Quora
Quora’s site traffic is ginormous!
They’re currently at 637.9 million monthly views, and their traffic is only getting bigger.
If you aren’t answering questions and engaging in Quora, you miss out big time.
While Quora has lots of functionalities, it’s known for being a Q&A site.
It’s where people can post questions so others can answer.
Here’s how to use Quora to grow your startup:
Step 1. Create a free account.
Step 2. Search for questions that directly (or indirectly) have to do with your services.
Step 3. Answer the questions meaningfully BUT not completely. Include links to a guide on your website that answers the question more in-depth. That way, the site visitors are compelled to click your link and visit your site.
Step 4. Ensure your website’s content has CTAs matching the readers’ intent and how deep they are in your marketing funnel.
Your Quora marketing game plan can be as elaborate as you’d want it to be. The four steps above are just the barebones you can tweak depending on your business’s dynamics.
4. Track your results and optimize
You can monitor and optimize some things to get better results from your existing marketing campaigns.
Email marketing, organic site traffic, and conversions are a few of the absolute musts you should track and optimize.
You'll learn a few crucial things about your content pieces as you analyze the data your content creation software generated.
You’ll know which ones bring very little to no results. You’ll uncover common elements in high-performing content and poor-performing ones.
As you uncover common elements in high-performing content, incorporate them in most of your content pieces (where it makes sense to be added) to give them more oomph!
The best part is that tracking your content's performance doesn’t have to be complicated.
Most content creation tools are packed with tracking and reporting features that give you a better grasp of your content’s performance.
Also, these content creation tools are loaded with other useful features to help you with content research, content writing, hashtag suggestions, back-ups, automations, etc.
TL;DR: Use content creation software. It makes your life much easier while equipping you with tools that improve your content’s performance.
5. Invest in SEO
SEO isn’t cheap.
But when you think about it, in some ways, it CAN BE cheap.
It’s not uncommon for site owners to publish a post and then see it rank on Google’s first page in a few days.
If that happens to you, you just spent a couple of hours writing and publishing to get organic, recurring, and FREE long-term traffic.
The key is following reliable SEO content writing strategies, consistently publishing, and being patient.
If you don’t have the time to do SEO, there are affordable yet high-performing agencies that can write SEO articles and build free backlinks you can tap—agencies well-versed at writing compelling yet SEO-friendly content.
If you’re looking to write SEO articles yourself, here are a few writing best practices you can employ:
- Conduct KW research first. You need to figure out which keywords have low competition to optimize your articles for those keywords. There are free KW research tools online you can use to uncover keywords with low competition.
- Answer as many pain points as you can. If you want to provide tons of value to your readers, answer their questions. Make your answers clear, specific, and actionable. By answering their questions, you help make their lives easier, making them want to share your content. Other web admins will see your content too and link to it from their sites.
- Be mindful of your KW placements. Add your target keywords in your title, meta description, subheadings, the file names of your images before you upload them, etc. While optimizing your content for the search engines, remember that you’re still writing for human readers. That said, ensure your keyword placements aren’t awkward to the point where your readers’ experience suffers.
- Use reliable writing tools to improve your content. Google is in the business of giving its readers relevant, top-quality content. You'll hurt your chances of ranking if your content has loads of typos, grammatical errors, and poorly structured/worded lines. To give your write-ups a better polish, use Hemingway App, Grammarly, and Whitesmoke. There are countless other tools, but using these three alone can work miracles on your content.
- Add an FAQs section. Adding an FAQs section increases your chances of snagging slots at Google’s “People Also Ask” section. You want to get as much of those, of course, so your organic traffic increases.
The list above is far from complete, but it’s certainly a good groundwork you can build upon.
Don’t let writing SEO articles overwhelm you. There are plenty of easy-to-understand guides online with checklists about writing you can follow.
Use the marketing strategies in this guide to growing your startup without breaking the bank.What other tips do you think should be included in this guide?
Feel free to reach out and share them with us. Cheers!