Digital Marketing Specialist
Job Type: Full-Time & Remote
We are seeking a highly skilled and creative Digital Marketing Specialist to join our team at Frontdreams. The ideal candidate will be responsible for managing and executing digital marketing campaigns to promote both our brand and that of our clients to meet business objectives.
- Develop and implement digital marketing strategies that align with our client’s business goals and objectives.
- Create monthly social media calendars for us and our clients.
- Create engaging and high-quality content for websites, social media channels, and email marketing campaigns.
- Plan and execute social media marketing campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Manage social media channels by creating and scheduling posts, responding to comments and messages, and monitoring performance metrics.
- Manage Google Ads campaigns, including keyword research, ad copy creation, and campaign optimization.
- Design marketing materials, including social media graphics, email newsletters, and website banners, using tools like Canva and Photoshop.
- Analyse and report on digital marketing performance metrics, such as website traffic, social media engagement, and conversion rates.
- Stay up-to-date with the latest digital marketing trends, tools, and techniques and provide insights and recommendations to improve our marketing strategies.
- Manage reviews/reputation on online jobs and review platforms like Fiverr, TrustPilot, Clutch, etc.
- Bachelor's degree in marketing, communications, or a related field
- 2-3 years of experience in digital marketing, preferably in a B2B environment
- Strong content creation skills, including copywriting and editing
- Experience with SEMrush, CRM, SMM, Email Marketing and Google Ads.
- Design skills using tools like Canva and Photoshop
- Excellent analytical skills and the ability to analyse and interpret data
- Strong project management skills with the ability to prioritise tasks and meet deadlines
- Strong communication skills with the ability to collaborate with cross-functional teams
- Knowledge of HTML/CSS and web design is a plus.
- Must have a portfolio to show.